private members club
Case Study 4: Seeking to grow its function and wedding business, the club needed a solution. The clubhouse had an open-plan function area, and I proposed installing large floor-to-ceiling bi-folding doors to create a separate function suite. This enabled private functions and weddings to work in harmony with the clubs membership and ultimately increasing the club’s revenue.
the challenge
There had been very limited marketing or dedicated function, Christmas party or wedding sales efforts, no existing database, no form of data collection and very limited marketing collateral. The club also had a sub-standard website which was ineffective at collecting data and generating leads.
- Designed all function, Christmas parties and wedding collateral, brochures, PDFs
- Built a completely new website to promote the new function suite, sell and capture function, Christmas parties and wedding enquiries to build a database of contacts
- Set up a Google Ads and Meta Advertising Accounts to sell functions, Christmas parties and weddings
- Deployed Google Analytics and Google Tag Manager to track key metrics and website analytics
- Implemented a CRM to track and manage data
- Crafted engaging e-mail marketing campaigns for functions, Christmas parties and weddings using Mailchimp
the success
- In 2 years of function, Christmas parties and wedding sales and marketing I increased the the departments turnover by 500%
- Responsible for selling over £120,000 in function, Christmas parties and weddings per year
- Helped in designing a bespoke website for functions, Christmas parties and weddings which has improved traffic and data collection
- Increased F&B turnover for function, Christmas parties and Weddings