“Optimizing Your Business, Maximizing Sales Potential”
About
Established in 2017, GSdM is a specialized sales & marketing consultancy dedicated to the sports and hospitality sector, with a keen focus on the golf industry. Founded by Barry Cole, a PGA golf professional, GSdM harnesses Barry’s extensive experience and expertise to deliver unparalleled sales and marketing solutions. With insights drawn from years of working across various aspects of the golf domain, GSdM is perfectly positioned to elevate your golf-related business.
Expertise in the Golf Sector
Barry’s journey through the golf industry spans various roles, including sales, marketing, general management, travel, retail and coaching. This rich tapestry of experience forms GSdM’s strategic approach, allowing the consultancy to navigate the nuances of golf sales and marketing effectively. Whether you’re looking to boost sales or enhance your marketing and brand, GSdM is here to guide you.
Why Choose GSdM?
Choosing GSdM means partnering with a consultancy that genuinely understands the golf and hospitality landscape. Our tailored sales & marketing strategies are designed to resonate with your target audience, elevating your brand and driving engagement. With a proven track record in sales and marketing, hospitality, golf travel, retail, and golf coaching, GSdM will empower your business to thrive in a competitive market. Let us leverage our expertise to help you achieve success in the your industry.


WHAT WE DO
GSdM is a specialised Sales and Marketing Consultancy which provides solutions and support to golf clubs and businesses, by understanding a clubs needs from years of experience working in and for the golf industry.
Our objective is to design and implement comprehensive campaigns, from initial concept and advertising to execution, aimed at generating new leads and ultimately driving new business.
SERVICES

PPC Advertising / Digital Marketing
- Google, Meta, X and Microsoft Search Network advert creation and management
- Targeted Email Marketing
- Social Media Marketing
Website design
- Complete website design from concept to launch using WordPress.
- Customised Landing Pages.


Website Management & Support
- Management and Support for existing WordPress and Intelligent Golf websites.
Membership Marketing & Sales
- Market Research and Analysis
- Customised Marketing Plans
- Membership Sales
- Membership Retention

Success Stories
Exclusive Private Members Club

18-Hole Exclusive Private Members Club
I began my engagement with this club in 2019. The club’s membership growth had stagnated, and there were no active sales or marketing initiatives in place.
I was appointed as the club’s marketing resource and membership sales manager, responsible for overseeing all membership sales activities.
18-Hole Private Members Club
I began my engagement with this club in 2017 as a Sales and Marketing Consultant. In this role, I served as the primary resource for advertising and marketing initiatives for the club. I also provide essential support for membership and golf day sales as an when required.
Private Members Club

Private Members Club
18-Hole Private Members Club
18-hole members golf club in the South West of England.
In 2021 I was appointed to become the clubs marketing resource. The clubs membership had plateaued and there was no active sales or marketing taking place.
Acted as the clubs sales manager during an interim period of 1 year for Membership, Golf Day and Functions, generating over £150,000 in sales during my tenure.
27-Hole Private Members Club
Seeking to grow its function and wedding business, the club needed a solution. The clubhouse had an open-plan function area, and I proposed installing large floor-to-ceiling bi-folding doors to create a separate function suite. This enabled private functions and weddings to work in harmony with the clubs membership and ultimately increasing the club’s revenue.
Private Members Club
TECHNICAL SKILLS & TECHNOLOGY
WORDPRESS IG JOOMLA